Conversion Engineers was founded in 2017 and was formerly known as eFuture Labs. The new name was chosen to split off the online marketing agency activities from the incubator eFuture.
Dirk Jan Koekkoek and Michael van Beers founded eFuture in 2001 and have since started many succesful online concepts such as VakantieVeilingen.nl, HappyBee, Jiggy and DMARC Analyzer. eFuture Labs’ soul purpose was to service all startup companies associated with eFuture with their online marketing activities, function as a consultant and advise on growth hacking techniques. After some time also external companies were interested in the services eFuture Labs had to offer. eFuture Labs was becoming an online marketing agency, even more when Wietse Dijkstra joined the company as marketing director with a mission to become an independent agency. In may 2017 Dirk Jan Koekkoek and Michael van Beers asked Wietse Dijkstra to run the agency on his own so that the incubator eFuture would go back to its roots and focusses solely on its startups. Wietse Dijkstra founded Conversion Engineers in july 2017 and the mission of the company can be summarized as: “The agency to drive your conversions and optimize the return on investment of your digital business”.
Loisirs Enchères is the French number one auction site where people can bid on auctions that fall in the leisure activities category. The company has had a steap growth since it was launched in France in 2014. The concept is completely unique in France making it a very interesting case to work on. We have been their online marketing partner since day one and we continue to support them to this day.
We manage Facebook and AdWords strategies for Loisirs Enchères while we continously analyze and optimize their performance.
For Europe Watch Group (CLUSE) we implemented and manage a global search marketing strategy. Placed in a market with strong competition we managed to keep CLUSE among the first search results all over the world while preserving a healthy return of investment. We achieved this by using a combination of several advanced online marketing technologies such as: remarketing lists for search ads, audience targeting, shopping ads and extensive A/B testing. We also deliver reprogrammed automated product feeds so that CLUSE is able to use any other marketing channel (i.e. Facebook, instagram etc.) for dynamic remarketing purposes.
When it comes to tracking the performance of their online marketing activities we are their dedicated partner in implementing enhanced Google Analytics ecommerce tracking code and making sure the data in Google Analytics is 100% accurate.
Since we started to work together with CLUSE, the online marketing efforts have resulted in extreme growth of sales considering CLUSE has become a famous watch brand for young women worldwide.
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